Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen but not forgotten. Biding their time until they rise again.
We were in the middle of an intensive rider recruitment campaign for Deliveroo and needed a big PR push.
Bradley Wiggins, one of the UK's most decorated and well known athletes was about to announce his retirement from competitive cycling.
Maybe he'd be looking for a job?
Role — Concept