Colgate came to Sense wanting us to pitch on an activation idea for their Total toothpaste range.
We won the pitch with a breakthrough strategy and innovative creative solution.
Total has a unique USP; the only toothpaste that protects teeth, tongues, cheeks and gums. What’s less well known is that whole mouth health is a prerequisite for whole body health, you can’t have one without the other.
With this in mind we decided to focus on and recruit a whole new subset of health professionals to spread the word, the PT or personal trainer.
Role - Creative Director, Design, Strategy