Airbnb wanted to help their hosts connect and support local business in a unique and interesting way. The host/business relationship is important as guests bring economic benefits to neighbourhoods that are usually bypassed by regular tourists.
'Good in the hood' is an initiative that helps celebrate the best each neighbourhood has to offer. As the neighbourhood 'expert' the host's role is key when it comes to helping guests navigate the local area. Hosts receive a pack of items to distribute to both guests and businesses. Chosen businesses are given a simple window sticker to display as a mark of quality.
Central to the initiative is a local currency called the 'Good'. Exclusive to Airbnb, guests use the 'Good' to tap in for discounts at local businesses.
In addition to being a great benifit for guests the 'Good' is a key business tool as well. Local area data is collected that helps illustrate Airbnb's contribution to the local economy which in turn helps conversations regarding local leglislation.