Samsung were set to purchase an off-the-shelf scent for one of their most important retail spaces until I convinced them otherwise.
I enlisted the services of noted perfumer Azzi Glasser who has designed ranges for Kylie, Agent Provocateur and McQueen to create a bespoke retail scent for the brand.
Samsung are now planning to roll it out in retail across the UK.
Curious about the name? A gentleman called Guy Kinnell commissioned the scent.
Role — Creative Director