Everyone knows Samsung mobile phones but not everyone knows that they make high quality accessories to match.
#10MinBreak was a pre-Christmas 2015 UK wide tour conceived to let people experience the accessories first hand in 10 short minutes.
We fitted a bespoke build bus with three distinct activity zones designed to feature three key accessories.
Perfect 10 was an instant win opportunity with the Samsung Gear, simply stop the stopwatch on 10 seconds exactly to win the watch.
Track 10 allowed visitors to record a sample on the GS6+ and contribute to a series of exclusive tracks by Fatboy Slim uploaded to Mixmag's Soundcloud channel.
And finally on the top deck Hang 10 let people surf a virtual wave in the depths of the English winter with the Gear VR headset.
Role — Creative Director