The best camera is the one you have with you but unfortunately most smartphone cameras are limited in ability. Fine if it's a night at the pub with mates, less so if they're once in a lifetime family memories.
Enter the Galaxy K zoom, a fully featured smartphone with 10x optical zoom. We gave it to 50 diverse families across the UK and asked them to capture their summer stories. Each week 5 new stories were posted to the hub and promoted through social, PR and the families themselves.
We even featured a baby called George born on the same day as a certain young prince.
Role — Creative Director